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Tag Archives: Segmentation

Involve 1.2 – Look at all the People – Managing Lists and Tags


bigstock-Mailing-List-40492381I started off the “Solve. Involve. Evolve.” series talking about your website or the foundation to your internet marketing strategy.

We then talked about some more complex, but time-tested, strategies that will Solve how to get visitors looking for your product or service to your website.

Now, I have introduced the Involve part of the equation with email marketing which includes one-off strategies of newsletters or special offers as well as email series known as Drip Campaigns or Autoresponder Series.

But, one nagging question may be tickling the grey matter…how do I touch the right people with the right message at the right time?

Today, we’ll share a high-level look at managing a very important business asset, your list of contacts! Continue reading