The longevity of Email Marketing is a testament to its success and the low cost means that just about any business, no matter how small, can use it to grow the customer base by finding them where they are at…their email address!
After last week’s post, we hope you are ready to make a true commitment to doing what it takes to make Email Marketing work for your company.
We gave you a lot of tips that can help achieve a decent ROI, but there are even more that can help make your efforts even more rewarding.
Just because customers and prospects are quite used to doing business through their email address and it seems a “normal” way of doing business these days, that does not mean changes no longer happen.
The way people use technology and receive their emails is always changing, so your content and methods need to Evolve to stay fresh and relevant. Continue reading →
You want to buy or learn something, but you just can’t seem to figure out the website. You click on link after link and end up down a rabbit hole that seems to take you everywhere except where you want to go.
Often you get so frustrated you just give up.
After an experience like that, you probably never go back to that website again.
What kind of experience do you want your customer to have? Did your UX Designer deliver on that desire? Continue reading →
Search engine optimization (SEO) is a very important key to marketing your brand and making sure your website is found.
Do you also know the the importance of SEO for mobile devices, which has been growing exponentially?
To be successful today, you need to make sure that your website can be found by those searching for a product or service that you offer.
I’m sure you spent time making your website “just right” for a pleasing user experience. But, don’t forget about your mobile website…is it optimally designed for ease of navigation and intuitive call to actions?
Some things to consider and solutions to make it happen in today’s post. Continue reading →