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Tag Archives: Keyword Research

Want to Make Money Online? You Can with a Business Blog

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money-1015277_640We’ve all seen the ads or received the emails – Make Money Online!

Of course, this message is usually followed by something like – “Follow our system to make thousands of dollars a month working only a few hours each week.”

Yeah, right.

But there really is a way to make money online by adapting your business to the new marketing realities of the digital age.

The right business blog strategy can help you achieve SEO gold. Continue reading

Having a Content Marketing Strategy Leads to Success

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Content Strategy

We’ve all heard the adage: If you fail to plan, then plan to fail.

This is especially true when it comes to a Content Marketing Strategy.

You can’t just load your web pages, blogs, and social media posts with keywords and expect the world to beat a path to your door.

We know you want to stay in business for a long time, so let’s plan a balanced Marketing Strategy that will increase your Search Engine Optimization for continued success.

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The SEO Journey: You Can’t Get There Overnight Dorothy

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As someone who stays on top of best practices in the marketplace, you know that search engine optimization is the path to success.

Grow your visibility.  Grow your customer base.  Grow your business.

And while I do bear a strong resemblance to Glenda, the Good Witch of the East, I can’t wave my magic content wand and make you an overnight SEO success.  Anyone who says they can is probably after your shoes (red ruby by any chance?).

As with all great adventures, SEO is a journey, not a destination.  Taking the right path on this yellow-brick road will lead you to the  digital Emerald City – and beyond!

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Past Post Wisdom: Be Human, Be Ethical, Be Blogging…Sounds Like My Kind of Client

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Wayback Business BloggingDigital Marketing is a broad umbrella and there are so many cool tools available to help you out…although there are so many it can be quite confusing and overwhelming.

That’s why I advocate partnering up with eBurns Marketing Group to help you succeed with your marketing needs.  Today, I checked out the “Wayback Machine” which is a digital Internet Archive for websites.

Wow! Have we Evolved since our first website…and for the better as we have established quality teams to help you succeed.

Today, I’ll share a post from 2013 that was lost in all the changes, but resonates to this very day.  Not only are you holding me and my company to very high standards (you really should be!), but I do the same of you! Continue reading

SEO Best Long-Term Marketing Strategy? Why Yes…Yes, It Is

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SEO MathFancy that, a digital marketer like myself who runs a digital marketing agency saying that SEO is the best thing you can do long-term.

While it’s something that we truly believe, it’s not just us that feel this way and mathematics seems bear it out as well.

Okay, I am being cute here on purpose not revealing the source that I whole-heatedly agree with because I want you to keep reading if you care about being seen in today’s ever mobile society.

SEO is a multi-faceted strategy and one that will pay off, but you have to stop sitting on the sidelines OR doing it wrong yourself…yes, I said “doing it wrong” because I know from simply listening and seeing what’s happening.  Heck, when I started out I was doing it wrong myself and I am still learning because this is a field where that is mandatory.

You can’t cheat the system and the Google Smart Guy said it himselfSEO is very important and your digital marketing plan requires attention to it.

If you disagree, I wish you a good day.  If you agree, keep going! Continue reading

Business Blogging: Step-by-Step – Many or a Few, It’s Your Choice

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bigstock-Blog-1625652I did a high-level presentation focusing on the Digital Marketing Universe recently and the business owners who came shared some of their thoughts on a follow-up survey.

While the topic was generally seen a fun approach to a very complicated, and at times dry, topic…several of the attendees said they were looking for more details.

Based on my presentation objective, that was one of the outcomes I hoped for as the interest had to be stoked and lit, just like a good fire!

The question on any internet marketing strategy your company (or you) will pursue comes down to the same key factors each time:

  • Time
  • Budget
  • Results

While these vary by strategy and client, they are fairly consistent.  Today, I will share what it takes for you to achieve Business Blogging success! Continue reading

Farmington Bank and eBurns Marketing Group Teaming Up during Small Business Month!

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I will end this wonderful week by announcing that Farmington Bank has begun a Small Business Seminar series and they asked me to be a presenter!

I would like to thank Rich Browning, Asst. VP & Burlington Branch Manager, for inviting me to present during Small Business Month!

I hope to make this lunch time event fun and informative, so join Farmington Bank and eBurns Marketing Group on May 17th!

Want more details, continue on to see the promotional flyer for this event.  See you there! Continue reading

Solve 1.1 – The Long Plan – Search Engine Optimization

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GoYaBi from PixabyIn Solve 1.0, we introduced our new “Solve. Involve. Evolve.” tagline and focused on what we define as Solve.

To refresh, Solve touches on the issues and challenges that you face in trying to attract new visitors to your website and how to keep them on your site longer so they see the issues you can Solve for them!

With your website properly designed and implemented, you can simply kick up your feet and let the visitors overload your server.  Sure, that’s a wonderful dream for many legitimate businesses but we know as educated marketers or business owners that it takes more effort and a focused commitment.

Solve 1.1 will touch on the long-play strategy of Search Engine Optimization.  It is similar to the SEO work done when creating your website, but this SEO strategy is focused on getting ranked higher over the long-haul, which means you are pleasing the Magical GoYaBi! Continue reading

eBurns Marketing Group – The New Website Design, The New Beginning

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bigstock-The-words-Hello-I-Am-An-Expert-36518137Hello, my name is Jerry Burns and I am the founder of eBurns Marketing Group, LLC.  Although it’s not my style, I know from my lifetime of experience and professional focus that I can be considered an expert in certain areas.

If I am being truthful, the graphic should say “Hello, WE are experts” because it is the people who make up our team behind the scenes that allows me to state you are dealing with an expert for any of our services. Continue reading

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