860-351-eBMG (3264)

Tag Archives: Email Marketing

Have an Email Address? Tips for ROI Success – Part 2


Bird mailThe longevity of Email Marketing is a testament to its success and the low cost means that just about any business, no matter how small, can use it to grow the customer base by finding them where they are at…their email address!

After last week’s post, we hope you are ready to make a true commitment to doing what it takes to make Email Marketing work for your company.

We gave you a lot of tips that can help achieve a decent ROI, but there are even more that can help make your efforts even more rewarding.

Just because customers and prospects are quite used to doing business through their email address and it seems a “normal” way of doing business these days, that does not mean changes no longer happen.

The way people use technology and receive their emails is always changing, so your content and methods need to Evolve to stay fresh and relevant. Continue reading

Have an Email Address? Tips for ROI Success – Part 1


Bird mailWith a whole world of marketing tools at your disposal, you might wonder if Email Marketing still makes sense in an ever-changing digital world.

After all, social media, instant messaging and video can make email seem outdated.  Does anyone even read emails anymore?

The answer is a resounding – YES!  That email address you collected can be ROI gold!

Email Marketing can be one of the most cost-effective ways to promote and grow your business – if you do it right.

We’ve found some tips from the experts that can help you achieve success.

Continue reading

DMARC-O! Polo! DMARC-O! Polo! – Gmail is a Changing and it’s No Game!


gmail-1162901_640Google is more than just a search engine juggernaut, it is also a major “email cop” because of the overwhelming amount of people using Gmail.

Due to the amount of SPAM and nefarious attempts by hackers to wreak their havoc, Google is changing how it authenticates the delivery of emails to conform with an industry-recognized policy called DMARC.

Put simply, it will affect the odds of your business emails getting delivered if you are using a 3rd party Email Service Provider (or ESP), like Constant Contact.

What can you do to avoid your email strategy falling on “deaf ears”?  You guessed it, read on! Continue reading

Can we Talk (about Strategic Digital Marketing)?


why-1432955_1280As the late and great comedian Joan Rivers used to say, “Can we talk?”

I want to actually focus in on the age old question, actually.

That would be the question “Why?”

As River Song says to the Doctor, “Spoilers”, so if you want to know how powerful “Why” is, keep reading. Continue reading

Farmington Bank and eBurns Marketing Group Teaming Up during Small Business Month!


I will end this wonderful week by announcing that Farmington Bank has begun a Small Business Seminar series and they asked me to be a presenter!

I would like to thank Rich Browning, Asst. VP & Burlington Branch Manager, for inviting me to present during Small Business Month!

I hope to make this lunch time event fun and informative, so join Farmington Bank and eBurns Marketing Group on May 17th!

Want more details, continue on to see the promotional flyer for this event.  See you there! Continue reading

Involve 1.2 – Look at all the People – Managing Lists and Tags


bigstock-Mailing-List-40492381I started off the “Solve. Involve. Evolve.” series talking about your website or the foundation to your internet marketing strategy.

We then talked about some more complex, but time-tested, strategies that will Solve how to get visitors looking for your product or service to your website.

Now, I have introduced the Involve part of the equation with email marketing which includes one-off strategies of newsletters or special offers as well as email series known as Drip Campaigns or Autoresponder Series.

But, one nagging question may be tickling the grey matter…how do I touch the right people with the right message at the right time?

Today, we’ll share a high-level look at managing a very important business asset, your list of contacts! Continue reading

Involve 1.1 – Drip, Drip, Drip Your Way to New Customers – Autoresponder Emails


sales funnel

While Email Marketing is a great tool and ROI builder, as shared in Involve 1.0, today’s competitive marketing place demands more of you to be truly successful.

How do you get a prospective buyer of your goods or services to do just that?

In other words, how do you move your prospect through the sales funnel so they are your next best client?

One way is through “Drip Campaigns” or “Autoresponder” email series that touches your prospects when they have made a choice to interact with your company. Continue reading

Involve 1.0 – The ROI Builder – Email Marketing


Yes to Email MarketingSo you have solved the issue of a SEO ready website, but are you truly done?

I have already said that “Build it and they will Come” is not really a valid strategy because GoYaBi needs to be satisfied in order to reward.

Let’s shift our focus to the Involve part of our philosophy:  How do you get your more people to your website, to take actions on your services or products and to become an industry go-to leader?

There are many ways, but we’ll start with the “grand-daddy” of them all (if there is such think in Digital Marketing yet!), Email Marketing.

Yes, I see you rolling your eyes, but the fact is that Email is almost 40 times more effective than Facebook™ and Twitter™ combined in helping your business acquire new customers. (McKinsey, 2014).

It doesn’t matter if you are a Constant Contact Certified Solution Provider or using another service, what matters is you do it right and you do it regularly. Continue reading

Constant Contact – What’s in it for Me? Quite Simply, a Lot!


CTCT_SP_Accredited_Email_Block_RGB_300dpi-01As an Accredited Solution Provider, one can probably accuse me of being quite biased when I promote Constant Contact.

It’s a normal reaction as is the “I’m not a small business, so it’s not for me” or the classic “MailChimp is so much better and it’s free”.

I am “biased” because I did try other Email Service Providers until I found the Email Marketing product so much better from a design and ease of use perspective for my solo gig many years ago.

As I kept using and promoting Constant Contact, they did a wonderful thing and evolved to address critical strategies such as Event Management, Facebook promotions and now Advertising, Local Deals, Coupon campaigns and how to manage your customers and prospective clients with a powerful List Management and Segmentation tool. Continue reading

eBurns Marketing Group – The New Website Design, The New Beginning


bigstock-The-words-Hello-I-Am-An-Expert-36518137Hello, my name is Jerry Burns and I am the founder of eBurns Marketing Group, LLC.  Although it’s not my style, I know from my lifetime of experience and professional focus that I can be considered an expert in certain areas.

If I am being truthful, the graphic should say “Hello, WE are experts” because it is the people who make up our team behind the scenes that allows me to state you are dealing with an expert for any of our services. Continue reading