The longevity of Email Marketing is a testament to its success and the low cost means that just about any business, no matter how small, can use it to grow the customer base by finding them where they are at…their email address!
After last week’s post, we hope you are ready to make a true commitment to doing what it takes to make Email Marketing work for your company.
We gave you a lot of tips that can help achieve a decent ROI, but there are even more that can help make your efforts even more rewarding.
Just because customers and prospects are quite used to doing business through their email address and it seems a “normal” way of doing business these days, that does not mean changes no longer happen.
The way people use technology and receive their emails is always changing, so your content and methods need to Evolve to stay fresh and relevant. Continue reading →
As someone who stays on top of best practices in the marketplace, you know that search engine optimization is the path to success.
Grow your visibility. Grow your customer base. Grow your business.
And while I do bear a strong resemblance to Glenda, the Good Witch of the East, I can’t wave my magic content wand and make you an overnight SEO success. Anyone who says they can is probably after your shoes (red ruby by any chance?).
As with all great adventures, SEO is a journey, not a destination. Taking the right path on this yellow-brick road will lead you to the digital Emerald City – and beyond!
Search engine optimization (SEO) is a very important key to marketing your brand and making sure your website is found.
Do you also know the the importance of SEO for mobile devices, which has been growing exponentially?
To be successful today, you need to make sure that your website can be found by those searching for a product or service that you offer.
I’m sure you spent time making your website “just right” for a pleasing user experience. But, don’t forget about your mobile website…is it optimally designed for ease of navigation and intuitive call to actions?
Some things to consider and solutions to make it happen in today’s post. Continue reading →
I am always amazed at how many business owners or professionals approach me about one small part of the bigger picture…like a website, for instance.
Yes, a website is very important as I laid out in Solve 1.0, but it’s not the only piece to a successful internet marketing strategy.
In fact, one of the easiest ways to rank for SEO and to satisfy GoYaBi is through simply techniques like blog entries (as are other Content Creation ideas). Easy because it shows your expertise or opinion and can be shared many times via social and newsletters.
Don’t believe me (although I do try to be very truthful, I have a reputation you know!), how about believing Google themselves? Continue reading →
In Solve 1.0, we introduced our new “Solve. Involve. Evolve.” tagline and focused on what we define as Solve.
To refresh, Solve touches on the issues and challenges that you face in trying to attract new visitors to your website and how to keep them on your site longer so they see the issues you can Solve for them!
With your website properly designed and implemented, you can simply kick up your feet and let the visitors overload your server. Sure, that’s a wonderful dream for many legitimate businesses but we know as educated marketers or business owners that it takes more effort and a focused commitment.
Solve 1.1 will touch on the long-play strategy of Search Engine Optimization. It is similar to the SEO work done when creating your website, but this SEO strategy is focused on getting ranked higher over the long-haul, which means you are pleasing the Magical GoYaBi! Continue reading →