So much of Digital Marketing and Search Engine Optimization is about making sure customers find your website.
Social media. Blogging. Keywords.
All to get you to the top of the search engine results.
But after all the effort you put into attracting people to your online marketplace does your website help you complete the sale, or does it leave visitors frustrated and confused?
If you want to make money online, your website needs to help your customer help themselves. Continue reading
We’ve all had bad website experiences.
You want to buy or learn something, but you just can’t seem to figure out the website. You click on link after link and end up down a rabbit hole that seems to take you everywhere except where you want to go.
Often you get so frustrated you just give up.
After an experience like that, you probably never go back to that website again.
What kind of experience do you want your customer to have? Did your UX Designer deliver on that desire?
I know I write about this stuff a lot.
I know I read about this stuff a lot.
Using the powers of deduction, it makes sense to write about this stuff a lot.
While most of our time is spent on how our logo looks, what our content plan is, when will we find time to write the business blog (we can solve that issue!) and poring over digital data, the “unseen” and often forgotten security exists just under the surface.
Unfortunately, the people who spend their time hacking and spreading malware are geniuses that can derail your business and possibly do damage to your clients.
Keep up with the information, file it away and take the counter-measures necessary to make your website and your business less likely to be hacked which shows you care not only about your company, but your customers as well. Continue reading
Did that word invoke any reaction? Do you even think about it as your website chugs away in it’s digital universe?
For most, they simply think the only goal of website hosting is to get the cheapest plan because “it’s all the same”.
I beg to differ and through my recent work on a couple proposals, came across a great article that is truly a great overview with some meat about this topic.
My post on what the hackers are up to should cause enough alarm to check this out, but I do hope that you take a few minutes to find out just how vulnerable or locked-down your business website is (or isn’t). Continue reading
Okay, honesty time. How many of you Do-it-Yourselfers (DIYers) out there are either:
- Oblivious to the mounting security threats OR
- Simply ignore it because your website is of no interest to a hacker?
I know from my discussions with clients, prospects and even friends that this is the approach by far too many website owners and/or managers.
I bring this up from a relatively recent talk with a prospect that was doing due diligence for a new endeavor that would cater to a very high-end client.
I was asked something like this, “Why should we worry about month over month security when we will not be processing any credit cards or storing personal information on our website?”.
I am somewhat of a security nut in almost all I do in life, so I gave my reply. I could instantly tell there was no “Aha!” connection in the grey matter.
After all, what could I possibly know, they just met me. Well, read on for a great article that backs up (and more) what I said. Continue reading
My company has gone through a much-needed transformation in the past 60-days to better serve our clients and creating a more strategic service offering for those looking to Solve their digital marketing needs.
It hit me a few months ago that what eBurns Marketing Group does is boiled down to our tag line of “Solve. Involve. Evolve.”
Today, I will being with the foundation of any online strategy, your website and how it can Solve the issue of reaching the right people at the right time. It’s not as simple as it seems and with the right team, you can achieve your goals. Continue reading