The longevity of Email Marketing is a testament to its success and the low cost means that just about any business, no matter how small, can use it to grow the customer base by finding them where they are at…their email address!
After last week’s post, we hope you are ready to make a true commitment to doing what it takes to make Email Marketing work for your company.
We gave you a lot of tips that can help achieve a decent ROI, but there are even more that can help make your efforts even more rewarding.
Just because customers and prospects are quite used to doing business through their email address and it seems a “normal” way of doing business these days, that does not mean changes no longer happen.
The way people use technology and receive their emails is always changing, so your content and methods need to Evolve to stay fresh and relevant. Continue reading →
Google is more than just a search engine juggernaut, it is also a major “email cop” because of the overwhelming amount of people using Gmail.
Due to the amount of SPAM and nefarious attempts by hackers to wreak their havoc, Google is changing how it authenticates the delivery of emails to conform with an industry-recognized policy called DMARC.
Put simply, it will affect the odds of your business emails getting delivered if you are using a 3rd party Email Service Provider (or ESP), like Constant Contact.
What can you do to avoid your email strategy falling on “deaf ears”? You guessed it, read on! Continue reading →
I started off the “Solve. Involve. Evolve.” series talking about your website or the foundation to your internet marketing strategy.
We then talked about some more complex, but time-tested, strategies that will Solve how to get visitors looking for your product or service to your website.
Now, I have introduced the Involve part of the equation with email marketing which includes one-off strategies of newsletters or special offers as well as email series known as Drip Campaigns or Autoresponder Series.
But, one nagging question may be tickling the grey matter…how do I touch the right people with the right message at the right time?
Today, we’ll share a high-level look at managing a very important business asset, your list of contacts! Continue reading →
As an Accredited Solution Provider, one can probably accuse me of being quite biased when I promote Constant Contact.
It’s a normal reaction as is the “I’m not a small business, so it’s not for me” or the classic “MailChimp is so much better and it’s free”.
I am “biased” because I did try other Email Service Providers until I found the Email Marketing product so much better from a design and ease of use perspective for my solo gig many years ago.
As I kept using and promoting Constant Contact, they did a wonderful thing and evolved to address critical strategies such as Event Management, Facebook promotions and now Advertising, Local Deals, Coupon campaigns and how to manage your customers and prospective clients with a powerful List Management and Segmentation tool. Continue reading →