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Content Creation

Having a Content Marketing Strategy Leads to Success

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Content Strategy

We’ve all heard the adage: If you fail to plan, then plan to fail.

This is especially true when it comes to a Content Marketing Strategy.

You can’t just load your web pages, blogs, and social media posts with keywords and expect the world to beat a path to your door.

We know you want to stay in business for a long time, so let’s plan a balanced Marketing Strategy that will increase your Search Engine Optimization for continued success.

Continue reading

Past Post Wisdom: Be Human, Be Ethical, Be Blogging…Sounds Like My Kind of Client

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Wayback Business BloggingDigital Marketing is a broad umbrella and there are so many cool tools available to help you out…although there are so many it can be quite confusing and overwhelming.

That’s why I advocate partnering up with eBurns Marketing Group to help you succeed with your marketing needs.  Today, I checked out the “Wayback Machine” which is a digital Internet Archive for websites.

Wow! Have we Evolved since our first website…and for the better as we have established quality teams to help you succeed.

Today, I’ll share a post from 2013 that was lost in all the changes, but resonates to this very day.  Not only are you holding me and my company to very high standards (you really should be!), but I do the same of you! Continue reading

Business Blogging: Step-by-Step – Many or a Few, It’s Your Choice

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bigstock-Blog-1625652I did a high-level presentation focusing on the Digital Marketing Universe recently and the business owners who came shared some of their thoughts on a follow-up survey.

While the topic was generally seen a fun approach to a very complicated, and at times dry, topic…several of the attendees said they were looking for more details.

Based on my presentation objective, that was one of the outcomes I hoped for as the interest had to be stoked and lit, just like a good fire!

The question on any internet marketing strategy your company (or you) will pursue comes down to the same key factors each time:

  • Time
  • Budget
  • Results

While these vary by strategy and client, they are fairly consistent.  Today, I will share what it takes for you to achieve Business Blogging success! Continue reading

Involve 1.3 – Get it Right with the Right Writer

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60 Seconds or So Opening ImageOne of the best ways to Involve your clients, customer and prospects is creating content.

Remember, I did not make this up as I pointed out in my Smart Google Guy blog post.

So, to help we have an offer for any business that takes Digital Marketing seriously, presented in our very first “60 seconds (or so) with eBMG” video!

How exciting!  I look forward to helping your business succeed, if you so choose. Continue reading

Search Engine Ranking – a Smart Google Guy shares Simple Plan

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bigstock-The-Word-content-Handwritten-34753148I am always amazed at how many business owners or professionals approach me about one small part of the bigger picture…like a website, for instance.

Yes, a website is very important as I laid out in Solve 1.0, but it’s not the only piece to a successful internet marketing strategy.

In fact, one of the easiest ways to rank for SEO and to satisfy GoYaBi is through simply techniques like blog entries (as are other Content Creation ideas). Easy because it shows your expertise or opinion and can be shared many times via social and newsletters.

Don’t believe me (although I do try to be very truthful, I have a reputation you know!), how about believing Google themselves? Continue reading

Involve 1.1 – Drip, Drip, Drip Your Way to New Customers – Autoresponder Emails

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sales funnel

While Email Marketing is a great tool and ROI builder, as shared in Involve 1.0, today’s competitive marketing place demands more of you to be truly successful.

How do you get a prospective buyer of your goods or services to do just that?

In other words, how do you move your prospect through the sales funnel so they are your next best client?

One way is through “Drip Campaigns” or “Autoresponder” email series that touches your prospects when they have made a choice to interact with your company. Continue reading

Constant Contact Certified | 2016