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Tag Archives: SEO

To Make Money Online, Make Sure Your Website Makes It Easy

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CheckSo much of Digital Marketing and Search Engine Optimization is about making sure customers find your website.

Social media.  Blogging.  Keywords.

All to get you to the top of the search engine results.

But after all the effort you put into attracting people to your online marketplace does your website help you complete the sale, or does it leave visitors frustrated and confused?

If you want to make money online, your website needs to help your customer help themselves. Continue reading

Want to Make Money Online? You Can with a Business Blog

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money-1015277_640We’ve all seen the ads or received the emails – Make Money Online!

Of course, this message is usually followed by something like – “Follow our system to make thousands of dollars a month working only a few hours each week.”

Yeah, right.

But there really is a way to make money online by adapting your business to the new marketing realities of the digital age.

The right business blog strategy can help you achieve SEO gold. Continue reading

Have an Email Address? Tips for ROI Success – Part 2

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Bird mailThe longevity of Email Marketing is a testament to its success and the low cost means that just about any business, no matter how small, can use it to grow the customer base by finding them where they are at…their email address!

After last week’s post, we hope you are ready to make a true commitment to doing what it takes to make Email Marketing work for your company.

We gave you a lot of tips that can help achieve a decent ROI, but there are even more that can help make your efforts even more rewarding.

Just because customers and prospects are quite used to doing business through their email address and it seems a “normal” way of doing business these days, that does not mean changes no longer happen.

The way people use technology and receive their emails is always changing, so your content and methods need to Evolve to stay fresh and relevant. Continue reading

Having a Content Marketing Strategy Leads to Success

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Content Strategy

We’ve all heard the adage: If you fail to plan, then plan to fail.

This is especially true when it comes to a Content Marketing Strategy.

You can’t just load your web pages, blogs, and social media posts with keywords and expect the world to beat a path to your door.

We know you want to stay in business for a long time, so let’s plan a balanced Marketing Strategy that will increase your Search Engine Optimization for continued success.

Continue reading

The SEO Journey: You Can’t Get There Overnight Dorothy

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As someone who stays on top of best practices in the marketplace, you know that search engine optimization is the path to success.

Grow your visibility.  Grow your customer base.  Grow your business.

And while I do bear a strong resemblance to Glenda, the Good Witch of the East, I can’t wave my magic content wand and make you an overnight SEO success.  Anyone who says they can is probably after your shoes (red ruby by any chance?).

As with all great adventures, SEO is a journey, not a destination.  Taking the right path on this yellow-brick road will lead you to the  digital Emerald City – and beyond!

Continue reading

Got Mobile? Better Make Sure You’re Responsive for SEO

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Mobile Ready WebsiteSearch engine optimization (SEO) is a very important key to marketing your brand and making sure your website is found.

Do you also know the the importance of SEO for mobile devices, which has been growing exponentially?

To be successful today, you need to make sure that your website can be found by those searching for a product or service that you offer.

I’m sure you spent time making your website “just right” for a pleasing user experience.  But, don’t forget about your mobile website…is it optimally designed for ease of navigation and intuitive call to actions?

Some things to consider and solutions to make it happen in today’s post. Continue reading

Past Post Wisdom: Be Human, Be Ethical, Be Blogging…Sounds Like My Kind of Client

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Wayback Business BloggingDigital Marketing is a broad umbrella and there are so many cool tools available to help you out…although there are so many it can be quite confusing and overwhelming.

That’s why I advocate partnering up with eBurns Marketing Group to help you succeed with your marketing needs.  Today, I checked out the “Wayback Machine” which is a digital Internet Archive for websites.

Wow! Have we Evolved since our first website…and for the better as we have established quality teams to help you succeed.

Today, I’ll share a post from 2013 that was lost in all the changes, but resonates to this very day.  Not only are you holding me and my company to very high standards (you really should be!), but I do the same of you! Continue reading

SEO Best Long-Term Marketing Strategy? Why Yes…Yes, It Is

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SEO MathFancy that, a digital marketer like myself who runs a digital marketing agency saying that SEO is the best thing you can do long-term.

While it’s something that we truly believe, it’s not just us that feel this way and mathematics seems bear it out as well.

Okay, I am being cute here on purpose not revealing the source that I whole-heatedly agree with because I want you to keep reading if you care about being seen in today’s ever mobile society.

SEO is a multi-faceted strategy and one that will pay off, but you have to stop sitting on the sidelines OR doing it wrong yourself…yes, I said “doing it wrong” because I know from simply listening and seeing what’s happening.  Heck, when I started out I was doing it wrong myself and I am still learning because this is a field where that is mandatory.

You can’t cheat the system and the Google Smart Guy said it himselfSEO is very important and your digital marketing plan requires attention to it.

If you disagree, I wish you a good day.  If you agree, keep going! Continue reading

Abracadabra, POOF! And there goes Your Company Blog or Website

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I am very much aware of the pressure to keep expenses in check, it’s simply a good way to do business.

I also read this quote by Bertie Charles Forbes, “If you don’t drive your business, you will be driven out of business” and it has a lot of meaning to what I am sharing today…at least I think it does.

eBurns Marketing Group operates in a country conditioned by the Walmarts of the world to sacrifice quality for the absolute bargain basement pricing.

I see it in the confidence shared by business owners who say they have Wix or setup a Weebly website and it’s working fine.

Maybe it is, but that confidence should be met with great concern because…POOF!!!!…all you have done can be gone in a microsecond. Continue reading

Business Blogging: Step-by-Step – Many or a Few, It’s Your Choice

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bigstock-Blog-1625652I did a high-level presentation focusing on the Digital Marketing Universe recently and the business owners who came shared some of their thoughts on a follow-up survey.

While the topic was generally seen a fun approach to a very complicated, and at times dry, topic…several of the attendees said they were looking for more details.

Based on my presentation objective, that was one of the outcomes I hoped for as the interest had to be stoked and lit, just like a good fire!

The question on any internet marketing strategy your company (or you) will pursue comes down to the same key factors each time:

  • Time
  • Budget
  • Results

While these vary by strategy and client, they are fairly consistent.  Today, I will share what it takes for you to achieve Business Blogging success! Continue reading

Constant Contact Certified | 2016