The longevity of Email Marketing is a testament to its success and the low cost means that just about any business, no matter how small, can use it to grow the customer base by finding them where they are at…their email address!
After last week’s post, we hope you are ready to make a true commitment to doing what it takes to make Email Marketing work for your company.
We gave you a lot of tips that can help achieve a decent ROI, but there are even more that can help make your efforts even more rewarding.
Just because customers and prospects are quite used to doing business through their email address and it seems a “normal” way of doing business these days, that does not mean changes no longer happen.
The way people use technology and receive their emails is always changing, so your content and methods need to Evolve to stay fresh and relevant. Continue reading →
As someone who stays on top of best practices in the marketplace, you know that search engine optimization is the path to success.
Grow your visibility. Grow your customer base. Grow your business.
And while I do bear a strong resemblance to Glenda, the Good Witch of the East, I can’t wave my magic content wand and make you an overnight SEO success. Anyone who says they can is probably after your shoes (red ruby by any chance?).
As with all great adventures, SEO is a journey, not a destination. Taking the right path on this yellow-brick road will lead you to the digital Emerald City – and beyond!
Search engine optimization (SEO) is a very important key to marketing your brand and making sure your website is found.
Do you also know the the importance of SEO for mobile devices, which has been growing exponentially?
To be successful today, you need to make sure that your website can be found by those searching for a product or service that you offer.
I’m sure you spent time making your website “just right” for a pleasing user experience. But, don’t forget about your mobile website…is it optimally designed for ease of navigation and intuitive call to actions?
Some things to consider and solutions to make it happen in today’s post. Continue reading →
Digital Marketing is a broad umbrella and there are so many cool tools available to help you out…although there are so many it can be quite confusing and overwhelming.
That’s why I advocate partnering up with eBurns Marketing Group to help you succeed with your marketing needs. Today, I checked out the “Wayback Machine” which is a digital Internet Archive for websites.
Wow! Have we Evolved since our first website…and for the better as we have established quality teams to help you succeed.
Today, I’ll share a post from 2013 that was lost in all the changes, but resonates to this very day. Not only are you holding me and my company to very high standards (you really should be!), but I do the same of you! Continue reading →
Fancy that, a digital marketer like myself who runs a digital marketing agency saying that SEO is the best thing you can do long-term.
While it’s something that we truly believe, it’s not just us that feel this way and mathematics seems bear it out as well.
Okay, I am being cute here on purpose not revealing the source that I whole-heatedly agree with because I want you to keep reading if you care about being seen in today’s ever mobile society.
SEO is a multi-faceted strategy and one that will pay off, but you have to stop sitting on the sidelines OR doing it wrong yourself…yes, I said “doing it wrong” because I know from simply listening and seeing what’s happening. Heck, when I started out I was doing it wrong myself and I am still learning because this is a field where that is mandatory.