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Solve 1.2 – The Sprint – PPC


runner-304409_1280As we shared in Solve 1.0 and Solve 1.1, the plan of “build it and they will come” is not a plan that will work in today’s Digital Marketing space.

Are you the owner of your business responsible for pretty much everything?  How about a marketing professional at a small or mid-market business?

If you are, then today’s Solve 1.2 will introduce the digital strategy of pay-per-click advertising.

If you recall, I believe the website is your foundation and SEO campaigns is the long, dedicated approach to organic search engine growth.

But, PPC is the opposite…it’s the sprint, the well-oiled machine that works quickly to find customers that need your services.  It’s not for everyone, but if used strategically, it can be a nice way to grow your revenues.

Google Matters

I introduced the GoYaBi in the last blog and while advertising on Yahoo/Bing can help, it’s all about Google or most businesses in today’s internet marketplace.

Google has made significant investments in their search engine algorithms which includes the use of a Neural Net.  While this is great for content marketers like us, the old “tricks” that experts touted as the way to get results are reduced in significance or don’t matter any more.

The Google business model is driven by their advertising platform and it makes a lot of sense to reward those that take the time to invest in their advertising machine…but, only if you know what you are doing.

Do You Know What You’re Doing?

Well, do you?  I may not be Dirty Harry, but I understood rather quickly that pay-per-click advertising is a discipline unto itself and leveraging experts like the ones we have available at eBurns Marketing Group.

To win the sprint,  you need a great coach and the desire to succeed.  Here is what we offer to help your business increase revenues:

  • A Certified Google AdWords trained PPC manager assigned to your account.
  • Humans, not just algorithms, that will do an industry analysis for your business, monitor your campaigns and make decisions based on best practices and experience.
  • Careful, audited keyword selection to design and launch a targeted ad campaign to reach your target audience.
  • Selective bid reviews and adjustments to ensure success.
  • Daily monitoring and optimization of your ad campaign.
  • Monthly consultation to review the campaign and results.

PPC is a difficult strategy to take on without the proper expertise and commitment.  Not everyone has time to be the resident PPC expert, but there are resources ready to achieve success for your company with no learning curve to conquer…all you have to do is reach out to us.

Organic growth begins with the website and following best practices for SEO through proper content creation like a Blog or a dedicated SEO campaign, but a quick sprint with PPC to gain new clients and revenue should be a consideration.

Even if you don’t call us, my advice is you truly look for an expert that provides value and cares about your success.  If you want to succeed with any digital marketing strategy, you must understand what Google, Yahoo and Bing are looking for, how to do it properly and, most importantly, cost effectively.

PPC by eBurns