My company has gone through a much-needed transformation in the past 60-days to better serve our clients and creating a more strategic service offering for those looking to Solve their digital marketing needs.
It hit me a few months ago that what eBurns Marketing Group does is boiled down to our tag line of “Solve. Involve. Evolve.”
Today, I will being with the foundation of any online strategy, your website and how it can Solve the issue of reaching the right people at the right time. It’s not as simple as it seems and with the right team, you can achieve your goals.
- find an answer to, explanation for, or means of effectively dealing with a problem or mystery.
Like any interpretation or philosophy, it can be defined as above and it can be debated as to the “true” meaning.
For our purposes, Solve touches on the issues and challenges that you face in trying to attract new visitors to your website and how to keep them on your site longer so they see the issues you can Solve for them!
The foundation of any Digital Marketing strategy begins with your website, in my humble opinion. Simply creating and publishing a website without any planning is not the foundation you want to build your online marketing strategy upon.
Build it and They Will Come…Right?
I have been growing this company for the better part of a decade now and I have learned a few things along the way:
- One person or a small team of people can be very capable of doing all the digital marketing functions within your company.
- But, digital marketing is not the only function on the plate of an owner or marketing executive and the ability to succeed diminishes as focus is given to other critical tasks.
Yes, you can find an easy, online website builder and make a very capable digital billboard for the information superhighway. But, will you be able to do the SEO analysis and implementation that is critical to attracting visitors to your website?
How about the maintenance? Do you have advanced training in PHP and CSS? Will you be able to keep up with the changes needed to your website? Do you even like doing this stuff?
For many of us, we are educated enough to understand the issues to Solve and what is needed to attract the next best client to your website…BUT, we simply don’t have the time to service our customers, to prepare and deliver sales presentations, to do the financials and to keep up with a digital world that is always changing and always demanding our attention.
What is the Solution?
For many, the solution is to not only think strategically but to commit to it.
If you know you don’t have the time, expertise or ability to hire a full-time team, then you owe it to yourself and your company to find out how we can help you Solve getting found by the right people at the right time.
It starts with your most visible “worldwide” asset, the foundation for your online marketing presence.
If you are going to do it all, I won’t say that you are wrong as it’s entirely possible if you understand the time, costs (real and opportunity) and effort needed.
If you see the value of teaming up with a company that is looking for long-term successes together, then let’s see if we can “cure the cement” of your foundation together.
In a way, our tagline of “Solve. Involve. Evolve.” is not quite right as it seems one must Evolve to Solve which leads to further evolution to see ways to Involve those that keep your business thriving…but, “Evolve. Solve. Evolve Again. Involve. Evolve Further.” wouldn’t fit on the business card! Thank you for reading.
Call Jerry today at 860.351.eBMG (3264)
We have a foundation to plan for!