Let’s shift our focus to the Involve part of our philosophy: How do you get your more people to your website, to take actions on your services or products and to become an industry go-to leader?
There are many ways, but we’ll start with the “grand-daddy” of them all (if there is such think in Digital Marketing yet!), Email Marketing.
Yes, I see you rolling your eyes, but the fact is that Email is almost 40 times more effective than Facebook™ and Twitter™ combined in helping your business acquire new customers. (McKinsey, 2014).
It doesn’t matter if you are a Constant Contact Certified Solution Provider or using another service, what matters is you do it right and you do it regularly.
Why Should they Visit Your Website?
We all know that the goal in any marketing is to attract people who are most likely to appreciate your product or service and to covert them into your next best clients!
But, many overlook the power of the Inbox and far too easily dismiss email as a dying strategy or too intrusive.
In statistical reality, it’s far from a dying strategy as these stats show:
- 66% of consumers have made a purchase as a result of an email marketing message. (DMA, 2013)
- Email outperforms direct mail with more than four times the return on investment. (DMA, 2013)
If planned properly, Email Marketing will build your company brand, will build your industry authority and engage people who have opted into receiving your messages. I don’t know how you feel, but I feel it’s a golden opportunity to educate, inform and sell if done properly.
It’s also a powerful tool for taking leads that respond to your Call-to-Actions and keeping in touch through “drip campaigns” or autoresponder series.
This is where you create a deeper relationship with your prospect by sharing more about your company and guiding them down a path to becoming your next satisfied client.
How Do I Start?
This is where one would think I make the pitch, but it’s actually where I am going to ask you to make a commitment to yourself.
How much is your time worth? Is an hour of your time best spent on selling and nurturing clients or creating copy and designing the next newsletter?
If you are like me, my time is better spent promoting my content in blogs, at seminars, talking at an event or in person with people who are interested in how eBurns Marketing Group can help them. For others, it’s fun to create the copy and design the newsletters to accomplish the tasks at hand.
The good news is you can do either! I recommend that anyone who wants the 66% mentioned earlier to consider your company, then sign up for our 60-Day Free Trial offered through Constant Contact. You can test drive the Email Plus marketing platform that offers Event tools, Facebook campaigns, List Management as well as Email!
Poke around, see how hard or easy it seems to you and keep track of the time knowing you will get faster eventually. I believe you will find it intuitive and it will give your business that professional, brand-positive feel to all who receive them. If I am right, sign up and work towards your ROI increase!
For those that need to get this done but don’t have the time or need the expertise in accomplishing this task, go learn about the Personal Marketing Program here.
The next best client is searching as I type, so make sure to Involve them in your company solutions by doing what it takes to succeed in today’s digital marketing world.
Oh, if you have a second, look to the right and sign up to see my email marketing in action! Thanks!