Are you the owner of your business responsible for pretty much everything? How about a marketing professional at a small or mid-market business?
If you are, then today’s Solve 1.2 will introduce the digital strategy of pay-per-click advertising.
If you recall, I believe the website is your foundation and SEO campaigns is the long, dedicated approach to organic search engine growth.
But, PPC is the opposite…it’s the sprint, the well-oiled machine that works quickly to find customers that need your services. It’s not for everyone, but if used strategically, it can be a nice way to grow your revenues. Continue reading