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Solve 1.2 – The Sprint – PPC


runner-304409_1280As we shared in Solve 1.0 and Solve 1.1, the plan of “build it and they will come” is not a plan that will work in today’s Digital Marketing space.

Are you the owner of your business responsible for pretty much everything?  How about a marketing professional at a small or mid-market business?

If you are, then today’s Solve 1.2 will introduce the digital strategy of pay-per-click advertising.

If you recall, I believe the website is your foundation and SEO campaigns is the long, dedicated approach to organic search engine growth.

But, PPC is the opposite…it’s the sprint, the well-oiled machine that works quickly to find customers that need your services.  It’s not for everyone, but if used strategically, it can be a nice way to grow your revenues. Continue reading