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To Make Money Online, Make Sure Your Website Makes It Easy

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CheckSo much of Digital Marketing and Search Engine Optimization is about making sure customers find your website.

Social media.  Blogging.  Keywords.

All to get you to the top of the search engine results.

But after all the effort you put into attracting people to your online marketplace does your website help you complete the sale, or does it leave visitors frustrated and confused?

If you want to make money online, your website needs to help your customer help themselves. Continue reading

Want to Make Money Online? You Can with a Business Blog

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money-1015277_640We’ve all seen the ads or received the emails – Make Money Online!

Of course, this message is usually followed by something like – “Follow our system to make thousands of dollars a month working only a few hours each week.”

Yeah, right.

But there really is a way to make money online by adapting your business to the new marketing realities of the digital age.

The right business blog strategy can help you achieve SEO gold. Continue reading

Have an Email Address? Tips for ROI Success – Part 2

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Bird mailThe longevity of Email Marketing is a testament to its success and the low cost means that just about any business, no matter how small, can use it to grow the customer base by finding them where they are at…their email address!

After last week’s post, we hope you are ready to make a true commitment to doing what it takes to make Email Marketing work for your company.

We gave you a lot of tips that can help achieve a decent ROI, but there are even more that can help make your efforts even more rewarding.

Just because customers and prospects are quite used to doing business through their email address and it seems a “normal” way of doing business these days, that does not mean changes no longer happen.

The way people use technology and receive their emails is always changing, so your content and methods need to Evolve to stay fresh and relevant. Continue reading

Have an Email Address? Tips for ROI Success – Part 1

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Bird mailWith a whole world of marketing tools at your disposal, you might wonder if Email Marketing still makes sense in an ever-changing digital world.

After all, social media, instant messaging and video can make email seem outdated.  Does anyone even read emails anymore?

The answer is a resounding – YES!  That email address you collected can be ROI gold!

Email Marketing can be one of the most cost-effective ways to promote and grow your business – if you do it right.

We’ve found some tips from the experts that can help you achieve success.

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Does Your UX Designer (Website) Keep Customers Coming Back?

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Bad customer serviceWe’ve all had bad website experiences.

You want to buy or learn something, but you just can’t seem to figure out the website.  You click on link after link and end up down a rabbit hole that seems to take you everywhere except where you want to go.

Often you get so frustrated you just give up.

After an experience like that, you probably never go back to that website again.

What kind of experience do you want your customer to have? Did your UX Designer deliver on that desire?
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Having a Content Marketing Strategy Leads to Success

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Content Strategy

We’ve all heard the adage: If you fail to plan, then plan to fail.

This is especially true when it comes to a Content Marketing Strategy.

You can’t just load your web pages, blogs, and social media posts with keywords and expect the world to beat a path to your door.

We know you want to stay in business for a long time, so let’s plan a balanced Marketing Strategy that will increase your Search Engine Optimization for continued success.

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Don’t Get Tricked! Are Your Mobile Devices Vulnerable to a Cyber Attack?

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Happy Halloween!!

It sure has been a scary October.  In addition to all the creepy clown sightings – those politicians can be frightening – there are new stories everyday about all kinds of devices being hacked and used in cyber-attacks.

It almost seems fitting that one of the largest and newest cyber-attacks to date took place during Cyber Security Awareness Month.

Do you know about the vulnerability of your Internet-capable devices?

Do you know how to keep yourself safe? Continue reading

The SEO Journey: You Can’t Get There Overnight Dorothy

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As someone who stays on top of best practices in the marketplace, you know that search engine optimization is the path to success.

Grow your visibility.  Grow your customer base.  Grow your business.

And while I do bear a strong resemblance to Glenda, the Good Witch of the East, I can’t wave my magic content wand and make you an overnight SEO success.  Anyone who says they can is probably after your shoes (red ruby by any chance?).

As with all great adventures, SEO is a journey, not a destination.  Taking the right path on this yellow-brick road will lead you to the  digital Emerald City – and beyond!

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Got Mobile? Better Make Sure You’re Responsive for SEO

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Mobile Ready WebsiteSearch engine optimization (SEO) is a very important key to marketing your brand and making sure your website is found.

Do you also know the the importance of SEO for mobile devices, which has been growing exponentially?

To be successful today, you need to make sure that your website can be found by those searching for a product or service that you offer.

I’m sure you spent time making your website “just right” for a pleasing user experience.  But, don’t forget about your mobile website…is it optimally designed for ease of navigation and intuitive call to actions?

Some things to consider and solutions to make it happen in today’s post. Continue reading

3 Tips for Digital Marketers Video to Help You Succeed

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60 Seconds or So Opening ImageOne of the best ways to Involve your clients, customer and prospects is creating content.

Remember, I did not make this up as I pointed out in my Smart Google Guy blog post.

In this episode of “60 seconds (or so) with eBMG” I touch on some tips to keep in mind as you start doing video campaigns…or any digital marketing initiative!

Today’s “or so” video shares my thoughts related to the over-inflation of Facebook’s video ad stats.  It’s not nefarious, but it shows even the leaders in this space can make mistakes…at least that’s how I will term it today!

It’s not rocket science, but if you take the time to know that you need to not only find a trusted partner like I think my company is, but you need to take steps to protect what you do.
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