The longevity of Email Marketing is a testament to its success and the low cost means that just about any business, no matter how small, can use it to grow the customer base by finding them where they are at…their email address!
After last week’s post, we hope you are ready to make a true commitment to doing what it takes to make Email Marketing work for your company.
We gave you a lot of tips that can help achieve a decent ROI, but there are even more that can help make your efforts even more rewarding.
Just because customers and prospects are quite used to doing business through their email address and it seems a “normal” way of doing business these days, that does not mean changes no longer happen.
The way people use technology and receive their emails is always changing, so your content and methods need to Evolve to stay fresh and relevant. Continue reading →
You want to buy or learn something, but you just can’t seem to figure out the website. You click on link after link and end up down a rabbit hole that seems to take you everywhere except where you want to go.
Often you get so frustrated you just give up.
After an experience like that, you probably never go back to that website again.
What kind of experience do you want your customer to have? Did your UX Designer deliver on that desire? Continue reading →
It sure has been a scary October. In addition to all the creepy clown sightings – those politicians can be frightening – there are new stories everyday about all kinds of devices being hacked and used in cyber-attacks.
It almost seems fitting that one of the largest and newest cyber-attacks to date took place during Cyber Security Awareness Month.
Do you know about the vulnerability of your Internet-capable devices?
As someone who stays on top of best practices in the marketplace, you know that search engine optimization is the path to success.
Grow your visibility. Grow your customer base. Grow your business.
And while I do bear a strong resemblance to Glenda, the Good Witch of the East, I can’t wave my magic content wand and make you an overnight SEO success. Anyone who says they can is probably after your shoes (red ruby by any chance?).
As with all great adventures, SEO is a journey, not a destination. Taking the right path on this yellow-brick road will lead you to the digital Emerald City – and beyond!
Search engine optimization (SEO) is a very important key to marketing your brand and making sure your website is found.
Do you also know the the importance of SEO for mobile devices, which has been growing exponentially?
To be successful today, you need to make sure that your website can be found by those searching for a product or service that you offer.
I’m sure you spent time making your website “just right” for a pleasing user experience. But, don’t forget about your mobile website…is it optimally designed for ease of navigation and intuitive call to actions?
Some things to consider and solutions to make it happen in today’s post. Continue reading →
One of the best ways to Involve your clients, customer and prospects is creating content.
Remember, I did not make this up as I pointed out in my Smart Google Guy blog post.
In this episode of “60 seconds (or so) with eBMG” I touch on some tips to keep in mind as you start doing video campaigns…or any digital marketing initiative!
Today’s “or so” video shares my thoughts related to the over-inflation of Facebook’s video ad stats. It’s not nefarious, but it shows even the leaders in this space can make mistakes…at least that’s how I will term it today!
It’s not rocket science, but if you take the time to know that you need to not only find a trusted partner like I think my company is, but you need to take steps to protect what you do. Continue reading →